CRIB – Cartridge Recycling Initiative for Babies
Lexmark South Africa has marked a milestone in its recycling program to help children in need. At the end of December 2009, Cartridge Recycling Initiative for Babies (CRIB) donated the 42 000th “Baby Day” to Cotlands, a charity organisation that offers housing and care to abandoned abused neglected and HIV positive children from birth to 14 years of age throughout South Africa.
One “Baby Day” equals the cost of housing, feeding, clothing and care for one child at Cotlands for the period of one Day.
Lexmark South Africa started CRIB in April 2002. Through this initiative, Lexmark recovers empty inkjet cartridges and laser toners from its customers, recycles them, and most importantly, makes a valuable contribution to charities in the form of Baby Days.
“We are very proud of this initiative’s success and the support we’ve received from our customers,” says Mark Hiller, Lexmark South Africa Managing Director. “It is heart warming and humbling to see CRIB’s success. Not only did we prevent nearly 80 tons of empty cartridges from being dumped into our environment, but we are able to make a difference in the life of an innocent child.”
“We have managed to plan for the future and expand our activities thanks to Lexmark’s consistent support,” said Jackie Schoeman, Director of Cotlands. “We are grateful for the work Lexmark has put into this project and the support it is receiving in the community.”
For more information about CRIB – contact the Lexmark team at: sales@lexmark.co.za
