How Donate Your Birthday works

Signing up as a birthday donor is simple.

Step 1: Click here and fill out your details

Step 2: Let your friends and family know you'll be donating your birthday to us this year.

Step 3: Get them to head on over to
To donate, they just need to click on your picture and name.

Once they've done this, they'll be taken to our payment page and can fill in their card details on our secure payment gateway.

To help you get the word out, Cotlands will publish three posts to your Facebook wall – one letting your friends and family know you've donated your birthday to us; two a week before your special day; and three announcing the arrival of your birthday.

What's even better is, because Cotlands is a registered NPO, every donation is awarded a Section 18A tax certificate. Once we receive a contribution we send out an acknowledgment letter to the donor to present to SARS.

And here's a little bit about our ECD programmes so you know just what you'll be contributing towards:

The first four years of a child's life are the most crucial for development. It is during these early years that the foundation for all math, literacy and emotional development are laid. The right nutrition, proper health care, as well as emotional and cognitive experiences during this period have a significant impact on a child's ability to grow, learn and eventually break the cycle of poverty once they are adults.

At Cotlands, we provide the resources and stimulation needed to set children on the path towards a better and brighter future. With your help through our 'Donate your birthday' campaign we could turn these dreams into a reality.


We've just launched out new fundraising campaign for our Early Childhood Development programmes which will run for a year launching on 1 April 2015.

As a non-profit Early Childhood Development organisation, Cotlands is focused on addressing the education and social crisis by establishing early learning playgroups and toy libraries in poor communities to serve vulnerable children aged birth to six.

The concept behind the ‘Donate your birthday’ campaign is one that speaks to addressing these essential foundational years in a child’s life by affording individuals, corporates, as well as social or charitable clubs the opportunity to raise funds for Cotlands’ Early Childhood Development programmes in a fun yet meaningful way.

Thanks to the creative minds of our pro-bono agency Lesoba Difference, donating your birthday to Cotlands is as simple as visiting and signing up as one of our birthday donors or donating on behalf of someone else’s special day. This initiative provides a great way for family and friends to contribute to creating a better start and brighter future for the children involved in our ECD programmes.

This campaign is based online and uses the Cotlands website to house a unique campaign page where donors can register and create a mini-profile. They can then rally their friends and family to click on this profile and donate whatever amount they choose. Whether it’s R50 or R500, it’s a gift from the heart that will go a long way in helping us cement a firmer future for our children.

Singer/songwriter Connell Cruise has already pledged his birthday, happening on 15 May, as part of our ‘Donate your birthday’ campaign and we couldn’t be more excited to have him on board.

“I’m very proud to be a part of this campaign. The only thing I regret is that I didn’t come up with it myself,” Connell said in an interview with Cotlands.

“I used to study psychology at Wits and one of my majors was childhood development and since those early days I’ve always been fascinated with how important the first six years of life are. That’s why I’ve followed Cotlands so closely. I love the fact that Cotlands has these programmes, and are helping children who have been abandoned by the world and who now have a chance to make a meaningful contribution,” he says.

Other celeb birthday donors include rapper Miza and model Shashi Naidoo.